All Products

In 2013, theáIndian deodorant market witnessed a slowdown with brands struggling to gain market share. It wasaround this time that diversified conglomerate ITC Ltd launched deobrand Engage.

In May 2013, ITCÇÖs Personal Care Products Business expandedáits product portfolio with theálaunch ofá

áEngage-oneof India's first range of 'couple deodorants'. Engage consists of a range of 16 deodorants -with 8 fragrances each forMen & Women.

Between July 2014 and July 2017, theámarket grew at a CAGR of 5.2 perácent. This was when ITC decided toexperiment with different unit sizes and variants of Engage. Itábrought out Engage On, a pocket perfume pack at?60 that clicked. Engage is now growing two-to-three times the market. ITC hopes toámake it a?500-crore brand by FY20Çöit would be theágroupÇÖs second personal care brand afterVivelto achieve this mark.

á