People, Planet, Prosperity

Ç£Fashion can contribute to the current renewal underway by realigning itself to meet peopleÇÖs actual needs, while protecting and in full respect of the common good Çô namely, the social fabric and the environmentÇ¥ Giorgio Armani

Giorgio Armani has created a style that has, with remarkableáconsistency, continued to explore countless variations and possibilities over the years. In expressing a preciseávisionáÇô down to the most minute detail, it is aástyleáin the truest sense of the word: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; something that goes beyond the sum of its parts, and well beyond what one wears.

Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values through style. He does so by creatingátimelessápieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design. Clothes that favour aáfluidityáthat is as much lightness in their constitution as it is a natural progression in the fusion of masculine and feminine codes, in order to convey an alluring and personal femininity and a soft and conscious masculinity.

Giorgio Armani has crafted his style starting from the body and covering it with softness, makingácomfortáan essential component. He creates discreet clothing: never unnecessarily ostentatious, pleasant to wear, that follow the bodyÇÖs movements naturally; clothes that correspond to a function, with elegance. An approach to design that focuses on the wearer, offering clothes as tools ofáempowermentáand a new means of self-representation: power suits for women, who have now become key figures in the business world; soft suits for men, who have moved away from a stern and outdated notion of masculinity.

Giorgio Armani embraces a concept ofáinclusionáthat is rooted in the mind, first and foremost, rejecting mainstream status symbols in favour of strong personalities and bright figures, to whom he presents creations that stand the test of time because they originate from the idea thatáless is more, namely from the conviction that good design has no expiration date and has nothing to do with irresponsible consumption. Style thus becomes aásustainableáway of life.

Giorgio Armani articulates his uniqueávisionáthrough the extremeádisciplineágarnered by his uncompromising nature: firstly, with himself in his relentless pursuit of continuous improvement; but above all through hisáindependence, a founding and arduously defended quality, the only way to guarantee free and individual expression Çô a kind ofáauthenticityáthat has turned style into a lifestyle.