Founded in 2013 by Daniel X and his wife Jessie X, JESSUP takes its name from Ç£JessÇ¥ in Jessie and Ç£Up,Ç¥ reflecting both its personal origin and the foundersÇÖ shared vision for a more beautiful, creative, and confident life.

Starting with high-quality makeup brushes, JESSUP has grown into a globally trusted beauty tools brand for creators Çö from beginners and beauty lovers to professional makeup artists and creators around the world.

At JESSUP, we believe professional beauty tools should be accessible, reliable, and thoughtfully designed. By combining refined craftsmanship, dependable performance, and thoughtful innovation, we strive to make professional beauty experiences available to more people Çö proving that excellence does not have to be out of reach.

We also believe beauty should never be confined to a single standard. Makeup, for us, is not imitation Çö it is creation. Through every brushstroke, we encourage people to explore their own aesthetics, express individuality with confidence, and create the looks they truly love. Because everyone deserves to shine in their own unique way.

Guided by innovation and responsibility, JESSUP continues to refine its products, improve materials, and build a brand that cares not only about beauty, but also about trust, quality, and the future.

Today, JESSUP is more than a beauty tools brand. It is a trusted partner for creators, beauty lovers, and global collaborators Çö helping more people create beauty, express themselves, and move upward with confidence.